HOW WE HELP WITH YOUR SALES STRATEGY?
A sales strategy sets out in detail how you will get your product or service in front of people who need it.
Looking at it strategically Client Marketing will give you a comprehensive, methodical approach to ensuring you marketing your business correctly and you are approaching the right clients.
Difference with Marketing?
For our clients a sales strategy is not the same as a marketing strategy. Whereas marketing is about getting your name out there and tempting new customers or rekindling interest in your business, a sales strategy is more about how you close the deal.
What is a sales strategy?
Successful sales is a deliberate, thoughtful activity.
You need a process that you initiate over and over again. Whenever we talk with small business owners or salespeople who aren’t realising the results they desire, the cause is usually the same: They usually don’t have a sales strategy.
You can’t sell here and there. You can’t make a phone call when you have a free minute. Sales requires a strategy, a process, a way to proceed that you can measure and monitor. Sales is something you have to commit to on an ongoing basis. You can’t just try it for 7 or 30 days! It takes persistence, energy and focus.
Think of the sales process in terms of riding a bike. When you ride a bike you have to gain momentum. When you first start to pedal, it takes extra energy to get the bike to move. Once you’ve been riding you develop a flow; you can even glide at times. As you ride you build up steam. And when you hit a hill it is easier to climb it because you already have that momentum going.
That’s what we believe an effective sales process is like. Starting out takes extra energy. You have to put the plan in place and start the ride. Once you get that energy going, it becomes easier to maintain. You still have to pay attention to what you are doing, but sticking with it and realising results becomes easier the more you pedal. However, if you start and stop, and start and stop, you’ll be exhausted … and have nothing to show for it.
We help clients successfully ride their bikes, gain momentum and build and execute an effective sales strategy.
We offer 5 steps to a successful sales strategy.
- Define your target market
- Determine your route to market
- Sales Proposition
- Deliver and Build
- Monitor & Measure
We ensure that refining and repeating the process is the final stage as momentum builds with each step as it becomes easier to achieve and you will realise results from a structured approach.