skip to Main Content

How does a Google search work?

How does a Google search work?

We are going to try and explain how Google ranks websites and how their process has changed over time.

Why Google?

There are many search engines out there ranking websites, but a Google search is far and away the most popular, claiming approximately 65% of searches around the globe.

How does a Google search work?
How does a Google search work?

What is the Google algorithm?

Google’s algorithm is series of complex computer programs used to rank websites and determine which ones to display in Search Engine Results Pages — better known as “SERPs.”

A SERP is a page shown by a search engine in response to a query made by someone.  A Google search sends out bots or automated web crawlers to scan every website around the world to understand what they are about and determine where to display them in results pages.

The goal of Google’s algorithm is simple…to provide every single person who performs a search with an ordered list of the most relevant websites for their query.

How does Google decide how to rank sites?

The algorithm itself is a top secret formula that Google updates all the time. As they develop ways to better rank websites and show the results that will most help searchers, their algorithm changes. While no one knows exactly which factors Google takes into consideration or how much weight each one is given, we do know that they look at the following aspects to rank websites:

  • Quality of the website content
  • Freshness of content and how often site is updated
  • Number and quality of websites linking to site
  • Keywords/terms used in the site
  • Age of website
  • Location of searcher and business
  • Amount of time that people spend on the website (also known as “time on page”)

All of this essentially means that there is a lot you can do on your website to boost your SEO.

How often does the algorithm change?

Google makes over 600 changes to its algorithm in a year and this means that the ranking of websites evolves all the time. As a website owner, you can find yourself in first place one day and third the next. To keep your place, you want to continually update your site and create interesting, fresh content.

Penguins and Hummingbirds

While small changes happen daily, every so often Google significantly updates their algorithm. When this occurs, they usually let the world know with a formal announcement. Historically, new versions have each been christened with the name of an animal. Think pandas, penguins and hummingbirds.

Summary

You simply need to focus on creating a site that helps visitors, answers their questions, and provides them what they are looking for. Do this well and your users will love your site, spend a long time on it, and share it with their friends. Build up your traffic and Google, too, will start to take note. Before long, you’re sure to start rising the ranks!

This Post Has 54 Comments

  1. F*ckin’ tremendous things here. I am very glad to look your post. Thank you so much and i am looking ahead to contact you. Will you kindly drop me a e-mail?

  2. Most of what you state happens to be supprisingly precise and that makes me ponder why I hadn’t looked at this with this light previously. Your piece truly did turn the light on for me personally as far as this specific topic goes. However at this time there is just one issue I am not too comfy with so whilst I try to reconcile that with the main theme of your point, allow me see exactly what all the rest of the visitors have to point out.Well done.

  3. It?¦s actually a nice and useful piece of information. I am glad that you just shared this helpful info with us. Please stay us up to date like this. Thanks for sharing.

  4. Hi there, simply was aware of your blog thru Google, and found that it is really informative. I’m gonna watch out for brussels. I will appreciate in case you proceed this in future. A lot of folks might be benefited from your writing. Cheers!

  5. I like what you guys are up also. Such clever work and reporting! Carry on the excellent works guys I?¦ve incorporated you guys to my blogroll. I think it will improve the value of my website 🙂

  6. wonderful post, very informative. I wonder why the other experts of this sector do not notice this. You should continue your writing. I am confident, you have a great readers’ base already!

  7. certainly like your web site but you need to check the spelling on several of your posts. Several of them are rife with spelling issues and I find it very bothersome to inform the truth on the other hand I will surely come again again.

  8. Hello just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Chrome. I’m not sure if this is a format issue or something to do with internet browser compatibility but I thought I’d post to let you know. The design and style look great though! Hope you get the issue resolved soon. Cheers

  9. After research a couple of of the blog posts in your web site now, and I truly like your manner of blogging. I bookmarked it to my bookmark website listing and might be checking again soon. Pls try my website as nicely and let me know what you think.

  10. My spouse and I stumbled over here by a different web address and thought I should check things out. I like what I see so now i am following you. Look forward to going over your web page again.

  11. Thank you for some other fantastic post. Where else may just anyone get that kind of information in such an ideal means of writing? I’ve a presentation subsequent week, and I’m on the look for such information.

  12. I’m still learning from you, but I’m trying to achieve my goals. I definitely enjoy reading everything that is written on your blog.Keep the posts coming. I enjoyed it!

  13. I love your blog.. very nice colors & theme. Did you create this website yourself? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  14. Sweet blog! I found it while searching on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thank you

  15. I was wondering if you ever thought of changing the page layout of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?

  16. Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.

  17. Today, while I was at work, my cousin stole my iphone and tested to see if it can survive a 30 foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views. I know this is totally off topic but I had to share it with someone!

  18. I’ll immediately grab your rss feed as I can not find your e-mail subscription link or e-newsletter service. Do you have any? Kindly let me know so that I could subscribe. Thanks.

  19. Its such as you read my thoughts! You appear to grasp so much approximately this, like you wrote the book in it or something. I believe that you can do with a few p.c. to force the message house a bit, but instead of that, that is excellent blog. A fantastic read. I’ll certainly be back.

  20. I have been exploring for a little bit for any high quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this website. Reading this info So i¦m satisfied to exhibit that I have an incredibly good uncanny feeling I discovered exactly what I needed. I so much for sure will make sure to do not put out of your mind this website and provides it a glance on a continuing basis.

  21. I¦ve learn several good stuff here. Definitely value bookmarking for revisiting. I wonder how a lot attempt you put to create any such magnificent informative website.

  22. I do trust all of the ideas you have presented on your post. They’re very convincing and can definitely work. Still, the posts are very quick for beginners. May you please extend them a little from next time? Thanks for the post.

  23. I was curious if you ever considered changing the structure of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 pictures. Maybe you could space it out better?

  24. Thank you for every other informative site. Where else may just I am getting that kind of info written in such a perfect approach? I have a venture that I am just now operating on, and I’ve been at the glance out for such information.

  25. I like what you guys are up also. Such clever work and reporting! Keep up the superb works guys I¦ve incorporated you guys to my blogroll. I think it’ll improve the value of my web site 🙂

  26. I like what you guys are up also. Such smart work and reporting! Carry on the superb works guys I have incorporated you guys to my blogroll. I think it will improve the value of my site :).

Leave a Reply

Your email address will not be published.