How a small business can build a brand

A brand isn’t just a recognisable name and brand logo that distinguishes you in a crowded market.

Your brand is how people perceive you wherever they interact with your business both the impressions you can control and the ones you can’t.

When you think about it, people have personal brands, too. We each have a name, a face, a style, and a way of communicating, and with these traits, we make different impressions on different people.

Likewise, businesses have names, products, logos, colors, fonts, voices, and reputations that make up what they are and affect how they’re perceived.

We believe that the best way how a small business can build a brand is with 6 steps