SEO vs GEO

SEO vs GEO: Why You Need Both

Many marketers are still unclear about the difference between SEO and GEO, and how they overlap. The truth is simple: search is no longer just about ranking on Google. AI tools like ChatGPT, Claude, and Google’s Gemini are now delivering direct answers. If your content does not show up in both search engines and AI […]

How to use YouTube for Marketing?

Have you just started on YouTube with a company video? Are you still not getting the views you hoped for? Even with a handful of videos under your belt, you may not have mastered one of the most important aspects of the process which is YouTube SEO. Getting high rankings on YouTube is usually a […]