SEO vs GEO

SEO vs GEO: Why You Need Both

Many marketers are still unclear about the difference between SEO and GEO, and how they overlap. The truth is simple: search is no longer just about ranking on Google. AI tools like ChatGPT, Claude, and Google’s Gemini are now delivering direct answers. If your content does not show up in both search engines and AI […]

How to Stay on Google’s Good Side with AI-Generated Content in 2025

As AI tools become increasingly embedded in digital marketing, one question keeps rising to the surface: What does Google really think about AI-generated content? The answer is both reassuring and cautionary. Google is not opposed to AI content—as long as it is useful, accurate, and created with the user in mind. How to Use AI-Generated […]

How to use YouTube for Marketing?

Have you just started on YouTube with a company video? Are you still not getting the views you hoped for? Even with a handful of videos under your belt, you may not have mastered one of the most important aspects of the process which is YouTube SEO. Getting high rankings on YouTube is usually a […]