What’s new In Social Media ?
Meta (Facebook & Instagram): AI Tools and Smarter Video
In the ever-evolving world of social media, keeping up with platform changes can feel like chasing shadows. But staying informed is essential if you want your brand to stay visible, relevant and connected. Here is a round-up of the most important updates this month from Facebook, TikTok, Instagram, LinkedIn, and all with a clear focus on what matters for businesses and marketers.
Meta continues its push into artificial intelligence with new ad tools that automatically transform static images into animated video clips. These AI-generated creatives include text and music, making it easier than ever to produce engaging adverts without expensive video shoots. This will be especially helpful for small teams managing content in-house.
On the video front, Meta is simplifying formats by pushing all uploads into the Reels category (excluding livestreams). This signals a clear direction: short-form video is now the dominant format. Whether you’re posting on Instagram or Facebook, you’ll be reaching your audience with content they expect quick, sharp, and scroll-stopping.
Instagram has also introduced a teleprompter feature in its Edits app, making it easier to stay on-script while filming, alongside new AI-powered video restyling tools. The Recaps and Celebrations features offer performance insights and motivational milestones to keep creators (and business pages) inspired and informed.
TikTok: Creativity Meets Sustainability
TikTok’s update focuses heavily on creativity and responsibility. Its new Symphony AI tools allow marketers to generate short video clips from static images or simple prompts. These can help brands quickly scale content creation without compromising quality.
Perhaps more interestingly, TikTok has teamed up with sustainability experts Scope3 to measure the carbon footprint of advertising campaigns. This marks a significant shift, with TikTok encouraging brands to think not just about performance, but also environmental impact. In a world where sustainability matters to consumers, this could give early adopters a welcome edge.
Another feature worth noting is TikTok’s Showcase Products digital avatars that model clothing or demonstrate products. A clever mix of AI and retail strategy, it’s a creative route for businesses selling online.
CapCut: A Quiet Update with Big Implications
CapCut, the video editor often used alongside TikTok, quietly changed its terms. Uploaded content can now be used, modified and distributed by CapCut and its partners without notice or compensation. For businesses and creators, this is a wake-up call: always check the small print before uploading sensitive or branded material.
LinkedIn: Video is Taking Centre Stage
LinkedIn is investing in video, and businesses should take note. Its new First Impression Ads guarantee your content is the first video your audience sees that day perfect for high-impact campaigns. In partnership with Adobe Express, video production has become more accessible, with ready-made templates and seamless export into LinkedIn Campaign Manager.
Creators and companies can now add video cover headers to newsletters and articles, giving their content a more dynamic and eye-catching edge.
YouTube and Pinterest: Smarter Tools for Smarter Marketers
YouTube has expanded access to its auto-dubbing tools, allowing content to be translated into multiple languages at once which is powerful feature for global reach. Its Advanced Analytics Mode has also been revamped, giving marketers greater control over performance data.
Meanwhile, Pinterest’s AI collages automatically group your products into themed collections. With more than half a billion users seeking inspiration, it’s a useful tool for businesses in retail, homeware or lifestyle sectors.
What This Means for You
Whether you are a small business or a growing marketing team, these updates offer new ways to stay creative, save time and reach more people all without increasing your workload or budget.
From AI-powered ad tools to better analytics and sustainable advertising choices, the social media landscape continues to offer more value for those willing to adapt. Keep testing, keep learning and, above all, stay visible.
Need help navigating these updates or creating your next social media campaign?
Get in touch with our team at Client Marketing. We are here to help you turn every update into an opportunity.
