SEO vs GEO

SEO vs GEO: Why You Need Both

Many marketers are still unclear about the difference between SEO and GEO, and how they overlap. The truth is simple: search is no longer just about ranking on Google. AI tools like ChatGPT, Claude, and Google’s Gemini are now delivering direct answers. If your content does not show up in both search engines and AI […]

The benefits of a marketing plan

When it comes to marketing your business, you have a lot of choices. Marketing can be expensive and time-consuming, but what if you could drastically cut down on both? By investing in a marketing plan, you’ll see results almost immediately. In this article we’re going to explain what a marketing plan is and why it’s […]