Marketing using YouTube

MARKETING YOUR BUSINESS THROUGH YOUTUBE

When someone mentions social media as a business tool, most people just think of Facebook and Twitter. However, a successful online presence for a business includes more than just that.

YouTube has evolved to become an extremely important marketing tool. It may not initially seem like a suitable platform for marketing a small business since it’s a video platform, but now that comments on YouTube are tied to Google+, it’s a more social and influential platform than ever. It also provides a great opportunity for advertising and the best part of it is that uploading videos is free.

With growing popularity and features, YouTube can be a useful marketing channel for business. Your business could use YouTube to launch or promote products, express your brand’s ‘personality’, monitor feedback, provide customer service and help your customers spread the word about your business.

Creating and posting video content on YouTube is a great way to boost the visibility and credibility of your small business. The difference between a website with videos and one without is a characteristic that is weighed heavily within Google’s search engine system. Including video content will increase the perceived quality of your website and move your site further up in Google’s search results.

The point of social media marketing is to drive people to your website and increase traffic and conversions. The content you present to viewers should be engaging enough for them to want to visit your website. Within the first two minutes of your video, make it clear to the viewer why they need your service or product. If a viewer understands what you’re offering and why it benefits them, it is much more likely that they will visit your website

When marketing on YouTube, it’s important to recognize and consider your audience’s stage in the buying process. Some marketers try to cold-sell to customers and prospects who might be interested in their products. The problem is that people who find your videos on YouTube are usually in the discovery stage and aren’t ready to commit to a purchase. For this reason, it’s important to choose keywords that are relevant to people who are looking for new information and to provide video content that educates based on those keywords. You can use the AdWords Display Planner tool to research keywords for your video descriptions and ad targeting.

Be cost effective through prioritising your investment in your video’s quality. Invest just enough resources to get your point across. The method behind constructing your video is more important than the quality or excess of equipment. Something extremely polished may distract from your message or the authenticity of your product or service, but too low of a quality can also have an adverse effect on viewers.

Trial and error play a key role in YouTube advertising, so take some time to brainstorm different variables to test in your campaigns. Try the tactics above to improve your YouTube marketing campaigns and increase brand recognition among your target audience.